Media Buyer

Part-time Experienced Media Buyer

(Php 36,000 - Php 42,000)

REMOTE DIRECT HIRE, NO AGENCY FEES!

Company Overview

The client runs a successful coaching business with a proven program serving over 300 members in recent years. We are expanding our marketing efforts to include paid advertising and are seeking a talented Facebook Ads Manager to help drive growth and increase exposure.

Position Overview

The Media Buyer will be responsible for planning, creating, managing, optimizing, and reporting on paid ad campaigns (primarily Facebook and Instagram) to generate leads and sales for our coaching programs. This role requires expertise in paid traffic strategies and a data-driven mindset to ensure an efficient cost per lead (CPL).

Key Responsibilities

Strategic Planning:

• Collaborate with the CEO and marketing team to understand business goals, target audience, and customer journey.

• Develop a paid ads strategy that aligns with our organic marketing efforts and overall sales funnel.

Campaign Creation and Setup:

• Build and launch Facebook and Instagram ad campaigns including setting objectives, selecting audiences, designing ad creatives, and writing high-converting ad copy.

• Create and maintain organized campaign structures inside Facebook Business Manager (CBO vs ABO, retargeting layers, etc.).

Daily Monitoring and Optimization:

• Monitor campaigns daily for performance, budget pacing, and engagement metrics.

• Adjust bids, targeting, creatives, and budgets as needed to maximize results and reduce cost per lead (CPL).

• Quickly identify and resolve underperforming ads or audiences.

Audience Building and Retargeting:

• Create custom audiences, lookalike audiences, and retargeting strategies to nurture cold, warm, and hot leads.

• Implement dynamic retargeting for website visitors, video viewers, and previous engagers.

Creative Testing and Optimization:

• Develop and manage a creative testing framework to continually improve ad copy, images, and videos.

• Conduct A/B tests on ad variations to determine winning creatives and messaging.

Lead Quality Management:

• Track not just lead quantity, but lead quality.

• Provide feedback to the team if ads are generating low-quality leads so funnel adjustments can be made.

Reporting and Analytics:

• Provide weekly performance reports detailing key metrics such as impressions, clicks, leads, CPL, conversion rates, and ROAS.

• Analyze data to draw insights and recommend optimizations for future campaigns.

es and messaging.

Budget Management:

• Manage the ad spend effectively to ensure campaigns stay within the allocated daily and monthly budgets.

• Suggest scaling opportunities based on performance trends.

Platform Updates and Best Practices:

• Stay updated with changes to Facebook and Instagram advertising policies and algorithm updates.

• Implement new advertising features and best practices as they become available.

Collaboration and Communication:

• Communicate campaign performance, results, and ideas clearly during team meetings.

• Work closely with the internal marketing team for content needs (ad creatives, landing pages, lead magnets, etc.).

Key Qualifications:

• Proven experience running and optimizing Facebook and Instagram ads (required).

• Ability to consistently maintain or improve CPL

• Strong understanding of paid media buying strategies and audience targeting.

• Experience with Facebook Business Manager and Ads Manager tools.

• Analytical skills with the ability to translate data into actionable insights.

• Excellent written English skills for ad copywriting.

• Highly organized, self-motivated, and able to work independently.

• Previous experience with coaching, education, or service-based businesses is a plus.

Compensation:

• Part-time: (Php 36,000 - Php 42,000)
• US based client

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REMOTE DIRECT HIRE, NO AGENCY FEES!

Company Overview

Position Overview

Key Responsibilities

Strategic Planning:

Daily Monitoring and Optimization:

Audience Building and Retargeting:

Creative Testing and Optimization:

Lead Quality Management:

Reporting and Analytics:

Budget Management:

Platform Updates and Best Practices:

Collaboration and Communication:

Key Qualifications:

Compensation:

• Part-time: (Php 36,000 - Php 42,000)
• US based client

📲 Follow us on social media to stay updated on the latest job openings:

📲 Follow us on social media to stay updated on the latest job openings:

REMOTE DIRECT HIRE, NO AGENCY FEES!

Company Overview

Position Overview

Key Responsibilities

Strategic Planning:

Daily Monitoring and Optimization:

Audience Building and Retargeting:

Creative Testing and Optimization:

Lead Quality Management:

Reporting and Analytics:

Budget Management:

Platform Updates and Best Practices:

Collaboration and Communication:

Key Qualifications:

Compensation:

• Part-time: (Php 36,000 - Php 42,000)• US based client

📲 Follow us on social media to stay updated on the latest job openings:

📲 Follow us on social media to stay updated on the latest job openings:

• Part-time: (Php 36,000 - Php 42,000)
• US based client