Marketing Specialist

Marketing Specialist (Php 67,000 – Php 78,400++ depending on experience)

REMOTE DIRECT HIRE, NO AGENCY FEES!

Position Overview

Our client is seeking a driven, creative, and technically proficient Marketing Specialist to lead all marketing efforts. Your core objective will be to generate high-quality leads through both paid and organic marketing, improve our online presence, and support the development of automation and funnel strategies. This is a full-time, performance-focused role where you will directly contribute to business growth.

Key Responsibilities

Social Media Management

• Set up and manage Perfect Booking’s presence on Instagram, LinkedIn, Facebook.

• Plan, create, and schedule engaging content (posts, stories, carousels, reels).

• Monitor social metrics and community engagement.

Content Creation

• Create simple graphics using Canva, Adobe Illustrator, or Photoshop.

• Write short-form marketing copy aligned with our brand tone.

• Repurpose content across multiple platforms and formats.

Lead Generation & Paid Ads

• Assist in planning and creating funnels and landing pages.

• Coordinate ad copy and creatives, then hand off to Ollie’s external paid ads expert.

• Utilize competitor ad libraries to identify winning strategies and adapt them.

Email Marketing

• Segment and manage business and leisure contact lists.

• Create email campaigns, newsletters, and automated sequences.

• Promote upsell opportunities, seasonal offers, and new services.

CRM & Funnel Support

• Use Hubspot to track interactions, tag leads, and support sales workflows.

• Maintain and optimize funnels through tools like HighLevel (GHL) with technical guidance from the team.

• Track funnel performance and suggest improvements.

Website & Landing Pages

• Manage and update Squarespace landing pages.

• Ensure CRM integrations and lead capture forms are working correctly.

• Improve website SEO

Analytics & Reporting

• Monitor and report on campaign performance and ROI.

• Propose optimizations based on campaign data and lead acquisition costs.

Software Used:

• Canva / Adobe / Illustrator

• GoHighLevel (GHL) / HubSpot

• Trello for task tracking

• Squarespace or similar website builders

• Mailchimp, ActiveCampaign, or similar email tools

• Instagram, Facebook, LinkedIn

Ideal Candidate Profile:

• 2+ years of experience in marketing (with lead gen focus).

• Strong design sense and experience creating ad creatives.

• Knows how to “figure it out”—resourceful and solution-oriented.

• Familiar with running social media and email campaigns.

• Comfortable analyzing data and suggesting improvements.

• Excellent written English and ability to write persuasive copy.

KPI:

• Scaling a consistent, engaging online presence

• Supporting upsells, automations, and new revenue channels

Compensation & Benefits

• Full-Time Position

• Compensation: Php 67,000 – Php 78,400 depending on experience.

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